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Short-form video content is leading the scene. According to Wyzowl’s 2022 Video Marketing Statistics, people spend an average of 19 hours per week watching videos on social media.Why are they so attractive? Because they’re designed to entertain. As predicted, video content has taken over the...

The Social Media landscape is composed of people. Real people with real lives, unique demands and visible and invisible disabilities. According to the World Health Organization, 285 million people around the world are visually impaired, and 360 million have disabling hearing loss (source: Sprinklr). Are...

It’s no news: social media has seen a rise like never before since the pandemic. Spending (valuable) time at home has triggered consumers to seek solutions and satisfy their necessities through their phones: information, education and entertainment - at any time, without limits. This non-stop demand...