For most marketers, User-Generated-Content (or UGC for acronym nerds) is seen as a relatively new term - however, in the world of events and tourism marketing, UGC has been around for more than a decade. In fact a whole micro economy of apps and dedicated software...
The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...
Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively reach and connect with a Gen Z audience, we recommend first understanding their behaviour, values and communication styles. Gen Z, also known as...
Milestone Creative Australia has been announced as a State Winner in the Australian Marketing Institute Awards for Marketing Excellence. Our submission for this category was based on a case study of our work on Sydney SailGP 2020, where Milestone was appointed to lead the entire event marketing...
With half the country currently in lockdown, Australian social media usage is at a high but morale is low. Here’s our content tips to make sure your social media presence is relevant and stands out in the current climate. 1. Keep the Content Coming! Don't stop posting....
Everything You Need To Know About The Impact of iOS14 on Digital Marketing What’s happening?Following a period of beta testing, Apple’s iOS 14.5 update launched on 26 April 2021. Utilising their App Tracking Transparency (ATT) Framework, Apple users can now control how their data and online...
The game has changed for the events industry and for corporate Australia. The landscape is complicated and changing every day and there’s plenty of uncertainty. The obstacles and unexpected changes you may be experiencing can be time-consuming and difficult to navigate and it’s likely you’re looking...
We have collated a list of virtual and hybrid event spaces in Australia to hold your next event in 2021. Austage Events - Mascot, Sydney | Port Melbourne | Canning Vale, Perth Austage Events have the resources and the ability to broadcast your event to any online...
We have collated a list of virtual and hybrid event spaces in Australia to hold your next event in 2020. Here are our picks: NSW Austage Events (Mascot, Sydney) Austage Events have the resources and the ability to broadcast your event to any online platform, or through a...
We've developed a free report on communicating with your audiences and what steps you can take to market your business and your events effectively, but sensitively, during coronavirus....