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The world of digital marketing is on the verge of a new revolution. Driven by advanced technologies and changing consumer behaviour, marketing strategies are undergoing a profound shift where personalised, immersive, and ethical approaches are becoming the foundation of digital engagement.  This article delves deep into...

There are literally hundreds of marketing channels and platforms available for brands and marketers to share, engage and convert: everything from paid ads to influencer marketing, social media and of course email marketing. Email marketing can seem like an outdated strategy, however, the truth is,...

For most marketers, User-Generated-Content (or UGC for acronym nerds) is seen as a relatively new term - however, in the world of events and tourism marketing, UGC has been around for more than a decade. In fact a whole micro economy of apps and dedicated software...

The game has changed for the events industry and for corporate Australia. The landscape is complicated and changing every day and there’s plenty of uncertainty. The obstacles and unexpected changes you may be experiencing can be time-consuming and difficult to navigate and it’s likely you’re looking...

Milestone Creative Australia's Managing Director, Alana Hay, was invited to speak on "the New Era for Event Management" on 9 December Executive Assistant's Network conference, in Sydney.   The conference was for EAs who organise meetings and events of all shapes and sizes. It focused on the...

SailGP global racing league unveiled at spectacular London launch - SailGP set to redefine sailing with thrilling new fan-centric grand prix racing circuit - International league to feature six national teams, visiting five iconic, inshore venues starting with Sydney in February 2019 - Teams will race identical wingsailed...

Milestone Creative was awarded two coveted awards at the recent Meetings & Events Association of Australia (MEA) NSW Awards. We took out the Event Marketing Award and Milestone's Director, Alana Hay was awards the Sales, Business Development & Marketing Person of the Year Award. Cross...