Blogs

The world of digital marketing is on the verge of a new revolution. Driven by advanced technologies and changing consumer behaviour, marketing strategies are undergoing a profound shift where personalised, immersive, and ethical approaches are becoming the foundation of digital engagement.  This article delves deep into...

There are literally hundreds of marketing channels and platforms available for brands and marketers to share, engage and convert: everything from paid ads to influencer marketing, social media and of course email marketing. Email marketing can seem like an outdated strategy, however, the truth is,...

In 2020, Google announced that Google Chrome would no longer support third party cookies - cookies which are capable of tracking users from different websites, usually for the purpose of tracking, profiling and advertising to users on the internet.  In 2021, Google followed this up by...

For most marketers, User-Generated-Content (or UGC for acronym nerds) is seen as a relatively new term - however, in the world of events and tourism marketing, UGC has been around for more than a decade. In fact a whole micro economy of apps and dedicated software...

The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...

Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively reach and connect with a Gen Z audience, we recommend first understanding their behaviour, values and communication styles. Gen Z, also known as...

Short-form video content is leading the scene. According to Wyzowl’s 2022 Video Marketing Statistics, people spend an average of 19 hours per week watching videos on social media.Why are they so attractive? Because they’re designed to entertain. As predicted, video content has taken over the...

The Social Media landscape is composed of people. Real people with real lives, unique demands and visible and invisible disabilities. According to the World Health Organization, 285 million people around the world are visually impaired, and 360 million have disabling hearing loss (source: Sprinklr). Are...