Marketing

Marketing and psychology go hand-in-hand. Why? Because we’re not talking to robots: there’s always a human element to marketing. So, how does one ‘humanise’ their brand? In this blog, we’ll give you some tips on how to market authentically and resonate with your target audience.  Why...

How can I help my brand shine in ‘22? Here are Milestone’s top 5 marketing predictions for the year ahead. As we delve deeper into yet another year of #COVIDlife, you’re probably well aware that ‘digital’ is the new black. But how can your digital (and...

Inclusive marketing has become a huge trend over recent years thanks, in part, to global social movements and the coming of age among younger generations (Millennials and Gen Z). It's become vital for companies to show diversity and meaningful representation in their advertising and in...

Milestone Creative Australia has been announced as a State Winner in the Australian Marketing Institute Awards for Marketing Excellence. Our submission for this category was based on a case study of our work on Sydney SailGP 2020, where Milestone was appointed to lead the entire event marketing...

Milestone is currently recruiting for a Ticketing & Marketing Manager to oversee our new arm, Milestone Tix and provide marketing campaigns for our clients. This role oversees ticketing on our cloud-based ticketing platform, Milestone Tix, provides exceptional customer service and manages marketing for our ticketing clients...

With half the country currently in lockdown, Australian social media usage is at a high but morale is low. Here’s our content tips to make sure your social media presence is relevant and stands out in the current climate. 1. Keep the Content Coming! Don't stop posting....

Everything You Need To Know About The Impact of iOS14 on Digital Marketing What’s happening?Following a period of beta testing, Apple’s iOS 14.5 update launched on 26 April 2021. Utilising their App Tracking Transparency (ATT) Framework, Apple users can now control how their data and online...

Personalisation, human-centred, connection, engagement. Four powerful words that can help you attract and connect with your audience online. The old-school approach to media and marketing is well and truly out the window. As the landscape changes, more people are reading news and connecting, colleagues and friends through...

The game has changed for the events industry and for corporate Australia. The landscape is complicated and changing every day and there’s plenty of uncertainty. The obstacles and unexpected changes you may be experiencing can be time-consuming and difficult to navigate and it’s likely you’re looking...

Content marketing is king right now. A content strategy was traditionally used to help your website “be found” on the internet. Now, we write content to build trust in your brand. We have developed a comprehensive content-marketing approach that includes content creation (clips, gifs and blogs),...