A woman is doing sign language.

Accessibility on Social Media: Best Practices

The Social Media landscape is composed of people. Real people with real lives, unique demands and visible and invisible disabilities. According to the World Health Organization, 285 million people around the world are visually impaired, and 360 million have disabling hearing loss (source: Sprinklr). Are any people from these communities part of your network audience? We bet they are.

Ensuring information on your Social Media networks is accessible and inclusive of all users is one of the 2023 Social Media trends that will dominate the digital sphere.

A survey of Facebook users in 50 countries found that more than 30 per cent of people reported difficulty with at least one of the following: seeing, hearing, speaking, organising thoughts, walking, or grasping with their hands (source: Site Improve). That means you could be missing out on connecting with millions of social media users.

Phone displaying Instagram insights.

And while the main use case for accessibility features is to enable people living with disabilities to use Social Media, consume and understand your content, using them properly also provides broader business benefits, including greater reach, higher engagement, and better SEO.

For example, adding captions to videos and photos will not only improve the accessibility of your content but also enable more people to understand and engage with it.

Luckily for us, marketers, event owners or content creators, the demand is generalised. Each Social Media network has been compelled to provide tools and advice for users to optimise their content in this direction.

Below, you will find a list of key aspects to take into consideration when posting on Social Media:

Three older women are taking a selfie.
A woman is doing sign language in front of a computer.

Each social network has its own Help Center offering detailed and up-to-date directions to optimise content within the platform. It’s important to stay informed about accessibility updates on every channel where your brand has an active presence. If feeling incomplete, don’t hesitate to ask for feedback from real users with diverse disabilities.

Milestone Creative is dedicated to improving its Inclusion Policy and advising its clients on incorporating accessibility practices into their marketing strategies. If you require assistance in addressing the increasing demand for accessibility on social media, please do not hesitate to contact  us at marketing@milestonecreative.com.au