The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...
Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively reach and connect with a Gen Z audience, we recommend first understanding their behaviour, values and communication styles. Gen Z, also known as...
Short-form video content is leading the scene. According to Wyzowl’s 2022 Video Marketing Statistics, people spend an average of 19 hours per week watching videos on social media.Why are they so attractive? Because they’re designed to entertain. As predicted, video content has taken over the...
The Social Media landscape is composed of people. Real people with real lives, unique demands and visible and invisible disabilities. According to the World Health Organization, 285 million people around the world are visually impaired, and 360 million have disabling hearing loss (source: Sprinklr). Are...
Have you planned out your event marketing goals for this year? Setting goals is super important to make sure you’re keeping up to date with your target audience’s wants and needs, continuously growing your business and meeting the financial requirements for your event. But how...
It’s no news: social media has seen a rise like never before since the pandemic. Spending (valuable) time at home has triggered consumers to seek solutions and satisfy their necessities through their phones: information, education and entertainment - at any time, without limits. This non-stop demand...
Marketing over the Christmas season and new year requires strategic thinking and forward-planning. Clients and customers have already endured e-commerce campaigns in the leadup, including Halloween, Thanksgiving, Black Friday and Cyber Monday. As Christmas approaches, it can be overwhelming for customers and for marketers who are...
Milestone Creative Australia has been announced as a State Winner in the Australian Marketing Institute Awards for Marketing Excellence. Our submission for this category was based on a case study of our work on Sydney SailGP 2020, where Milestone was appointed to lead the entire event marketing...
Milestone is currently recruiting for a Ticketing & Marketing Manager to oversee our new arm, Milestone Tix and provide marketing campaigns for our clients. This role oversees ticketing on our cloud-based ticketing platform, Milestone Tix, provides exceptional customer service and manages marketing for our ticketing clients...
With half the country currently in lockdown, Australian social media usage is at a high but morale is low. Here’s our content tips to make sure your social media presence is relevant and stands out in the current climate. 1. Keep the Content Coming! Don't stop posting....