News.

Email Marketing – Crafting Compelling Campaigns That Convert

There are literally hundreds of marketing channels and platforms available for brands and marketers to share, engage and convert: everything from paid ads...

02 November, 2023

Social Media Strategies for Growing Your Audience

Need to level-up your social media game? We're sharing our top strategies to stay ahead of the game and grow your audience. ...

03 October, 2023

Marketing in a Cookieless(ish) world

In 2020, Google announced that Google Chrome would no longer support third party cookies - cookies which are capable of tracking users from...

14 June, 2023

What’s the Deal With UGC?

For most marketers, User-Generated-Content (or UGC for acronym nerds) is seen as a relatively new term - however, in the world of events...

03 April, 2023

Is the Higher Cost of Living Changing the Events Landscape?

The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much...

03 March, 2023

Marketing To Gen Z Audiences

Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively...

03 February, 2023

Video Content on Social Media

Short-form video content is leading the scene. According to Wyzowl’s 2022 Video Marketing Statistics, people spend an average of 19 hours per week...

31 January, 2023

Accessibility on Social Media: Best Practices

The Social Media landscape is composed of people. Real people with real lives, unique demands and visible and invisible disabilities. According to the...

12 January, 2023

Create Your 2023 Event Marketing Goals

Have you planned out your event marketing goals for this year? Setting goals is super important to make sure you’re keeping up to...

08 January, 2023

2023 Social Media Trends you need to follow now

It’s no news: social media has seen a rise like never before since the pandemic. Spending (valuable) time at home has triggered consumers...

22 December, 2022