Have you planned out your event marketing goals for this year? Setting goals is super important to make sure you’re keeping up to date with your target audience’s wants and needs, continuously growing your business and meeting the financial requirements for your event. But how...
It’s no news: social media has seen a rise like never before since the pandemic. Spending (valuable) time at home has triggered consumers to seek solutions and satisfy their necessities through their phones: information, education and entertainment - at any time, without limits. This non-stop demand...
Marketing over the Christmas season and new year requires strategic thinking and forward-planning. Clients and customers have already endured e-commerce campaigns in the leadup, including Halloween, Thanksgiving, Black Friday and Cyber Monday. As Christmas approaches, it can be overwhelming for customers and for marketers who are...
Marketing and psychology go hand-in-hand. Why? Because we’re not talking to robots: there’s always a human element to marketing. So, how does one ‘humanise’ their brand? In this blog, we’ll give you some tips on how to market authentically and resonate with your target audience.Why...
Inclusive marketing has become a huge trend over recent years thanks, in part, to global social movements and the coming of age among younger generations (Millennials and Gen Z). It's become vital for companies to show diversity and meaningful representation in their advertising and in...
How can I help my brand shine in ‘22? Here are Milestone’s top 5 marketing predictions for the year ahead. As we delve deeper into yet another year of #COVIDlife, you’re probably well aware that ‘digital’ is the new black. But how can your digital (and...
Last night, Milestone Creative was announced the National Winner for Event Marketing at the Meetings & Events Australia national awards ceremony. This award was for our work on Sydney SailGP 2020, which was held in Sydney on 28/29 February 2020. Milestone was responsible for the implementation of...