21 Mar Yes, Marketing is Psychological – How to Make Your Brand More ‘Human’
Marketing and psychology go hand-in-hand. Why? Because we’re not talking to robots: there’s always a human element to marketing. So, how does one ‘humanise’ their brand? In this blog, we’ll give you some tips on how to market authentically and resonate with your target audience.
Why is it important to ‘humanise’ your brand?
Here are some reasons why you should be humanising your brand –
It’ll help shape your brand image: Brand image is super important for customers to understand what your company does and what you stand for. Having a ‘human’ element intertwined in your brand image will help communicate authenticity to your audience as well as tell your story.
It’ll boost your relationships: Marketing in an authentic way is like talking to a friend, it makes you approachable and relatable. Customers and clients will be more likely to interact with your social media posts or sign up to your newsletters if you’re communicating openly.
It’ll make your brand more transparent: A humanised brand is a more genuine brand. Customers have very little time or patience for a brand that hides things. So, an organisation that radiates authenticity will help gain audience trust.
How to humanise your brand?
How do you make your brand more authentic? Here are some quick tips and tricks to consider –
Join in the convo: Social media is a powerful tool. Make sure your posts are varied enough to engage audiences – so not just puppy pictures, right? It’s also important to think about all the things that social media can offer – you can like and reply to customer comments, extend offers, invite them to events or anything else that might fit in with your brand’s image.
Use testimonials: If your organisation has any shining reviews, don’t tuck ‘em away – get them onto your website. Did you know that testimonials and reviews are one of the first things looked at before consumers buy from a brand? Highlighting that your brand has a good reputation is always going to drive sales and create a better brand image.
Stay consistent with your branding: The world is chockers with so many brands – that’s why it’s vital that all your branding is consistent. Yes, that means thinking about your colour palette, language, even email signatures. If customers are able to identify your brand quickly and as a trustworthy organisation, this will build confidence and connect better with you.
If you make a mistake, be honest about it: The truth is, mistakes happen. So, if that ever happens, don’t deflect or hide – own up. Consumers are much more likely to respond well to a CEO owning up to their mistakes than one who doesn’t acknowledge it – or worse, put the blame on someone else.
These are just some tips for marketing authentically and humanising your brand. If you need help with building or recreating your image, we’re here to help – get in contact with us today at email@example.com.