The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...
Reaching Gen Z through marketing can be tricky for brands, since this demographic is unlike any other before them. In order to effectively reach and connect with a Gen Z audience, we recommend first understanding their behaviour, values and communication styles. Gen Z, also known as...
Short-form video content is leading the scene. According to Wyzowl’s 2022 Video Marketing Statistics, people spend an average of 19 hours per week watching videos on social media.Why are they so attractive? Because they’re designed to entertain. As predicted, video content has taken over the...
The Social Media landscape is composed of people. Real people with real lives, unique demands and visible and invisible disabilities. According to the World Health Organization, 285 million people around the world are visually impaired, and 360 million have disabling hearing loss (source: Sprinklr). Are...
Have you planned out your event marketing goals for this year? Setting goals is super important to make sure you’re keeping up to date with your target audience’s wants and needs, continuously growing your business and meeting the financial requirements for your event. But how...
Marketing over the Christmas season and new year requires strategic thinking and forward-planning. Clients and customers have already endured e-commerce campaigns in the leadup, including Halloween, Thanksgiving, Black Friday and Cyber Monday. As Christmas approaches, it can be overwhelming for customers and for marketers who are...
We have collated a list of virtual and hybrid event spaces in Australia to hold your next event in 2020. Here are our picks: NSW Austage Events (Mascot, Sydney) Austage Events have the resources and the ability to broadcast your event to any online platform, or through a...
We've developed a free report on communicating with your audiences and what steps you can take to market your business and your events effectively, but sensitively, during coronavirus....
Craft Spirits! Cider! Wine! Beer! Milestone has been appointed to manage marketing for the brand new Craft Drinks Market. This new monthly market will feature Australia's finest craft drink producers, plus a range of artisanal food, lifestyle stalls and live music. The team at Milestone will...
Following the AGM of Meetings and Events Australia which was held last Thursday in Melbourne, MEA is proud to announce the appointment of its Board of Directors and official positions. The Board of Directors commenced effective Friday Monday 22 November 2019 including the newest Director, Kirsty...