The cost to attend a Taylor Swift concert was a staggering $2,424 USD per ticket, on average. This raises the question - how much are consumers willing to spend on entertainment? Will the rising living costs impact your ticket sales?We’ve compiled a list of the top...
Have you planned out your event marketing goals for this year? Setting goals is super important to make sure you’re keeping up to date with your target audience’s wants and needs, continuously growing your business and meeting the financial requirements for your event. But how...
Marketing and psychology go hand-in-hand. Why? Because we’re not talking to robots: there’s always a human element to marketing. So, how does one ‘humanise’ their brand? In this blog, we’ll give you some tips on how to market authentically and resonate with your target audience.Why...
Inclusive marketing has become a huge trend over recent years thanks, in part, to global social movements and the coming of age among younger generations (Millennials and Gen Z). It's become vital for companies to show diversity and meaningful representation in their advertising and in...
How can I help my brand shine in ‘22? Here are Milestone’s top 5 marketing predictions for the year ahead. As we delve deeper into yet another year of #COVIDlife, you’re probably well aware that ‘digital’ is the new black. But how can your digital (and...