Monster Truck Mania Live
Monster Truck Mania Live
Milestone Creative was engaged by Hoggard Digital to develop and deliver the event media buying strategy for Monster Truck Mania Live’s Australian tour, which visited major venues such as Qudos Bank Arena in Sydney, Brisbane Entertainment Centre, and concluded at Melbourne’s Rod Laver Arena.
Services:
Media Planning
2025
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Approach
Milestone Creative executed a comprehensive event media plan incorporating Digital Out of Home (DOOH) and connected TV BVOD placements via Nine Network Australia. We delivered a targeted, omni-channel strategy to complement Hoggard Digital’s digital activity, focusing on broad-reaching, high-impact media, driving cut-through and ticket sales.
For the 2024 campaign, Milestone produced content and copy for event-specific posts across Instagram and Facebook including various sold & selling FOMO content, countdown posts and ticket-type spotlights.
307K
Total Impressions across DOOH and BVOD
LIVE SHOW. PERFORMANCE MEDIA. MEDIA PLANNING. EVENT MARKETING.ARENA SHOW. CONSUMER MARKETING. HIGH-IMPACT. TOURING SHOW
EVENT MEDIA PLAN, PROGRAMMATIC OUT OF HOME. DIGITAL OUT OF HOME. TV BVOD. OMNI-CHANNEL MARKETING.MONSTER TRUCKS. AUSTRALIAN TOUR. MAJOR INDOOR ARENA. FAMILY-FUN
