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Bondi Festival

Bondi Festival, presented by Waverley Council, is an annual winter celebration of art, culture, comedy, and theatre. Milestone led the marketing strategy, leveraging our expertise in digital, social, and media buying to drive awareness, engagement and ticket sales. Our targeted campaign delivered 11.5 million impressions, a 13.9% increase in ticket sales, and an exceptional 32.6x ROAS on GSN.

Services:

Event Marketing Strategy, Digital Marketing, Social Media, Content & Copywriting, Media Planning, Communications, Alliance Marketing

2022 - 2023

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Approach

With just two weeks to launch, Milestone built the website, created marketing toolkits, wrote copy, managed media buying, and ran digital and social campaigns. The campaign objectives were to build awareness among new audiences and sell tickets to each event within the program. The result? Nearly double the ticket sales from 2022.

Event Marketing

Milestone crafted and executed a top-tier marketing strategy, handling media planning, alliance marketing, website development, plus Subscribe & win and Like & Win competitions. Our campaign produced 12 eDMs, boasting a 76% open rate and an 18.11% subscriber growth.

11.5M

Total Eyeballs

76.5%

Show Capacity

1 Month

Campaign Length

Media

We listed the event on 15 listing sites reaching 10M people and secured media buys including The Beast, Wentworth Courier, Time Out, Frankie Magazine and Eastside FM to target the right audience.

10.1M

Total Eyeballs

38.83%

VIK

Digital

For Bondi Festival 2023, Milestone ran a targeted paid campaign on Meta and GSN, focusing on a brand awareness campaign to Eastern Suburbs locals, split into event themes. Our Facebook event boost reached 15.8K, and a Messenger Bot competition achieved an 82.3% completion rate.

5K-6K

Investment

3.1M

Paid Digital Impressions

32.60x

GSN ROAS

Social & Content

Our social media campaign featured engaging video content, and on-trend content, including a viral Wes Anderson-inspired reel. Milestone handled Community Management, handling the inbox, and comments and engaging with performers and went on-site during event days to provide live and behind-the-scenes content of the festival.