FAE
Lion Heart Dance Company - Fae
Lion Heart Dance Company (LHDC) engaged Milestone to manage marketing for the premiere season of FAE—an original show blending fantasy, mystery, and intrigue, exploring escapism and the cycles of human behaviour. Having previously worked with LHDC on Don’t Go, Milestone was excited to collaborate with them once again.
Services:
Event Marketing, Digital Marketing, Content and Copywriting
2023
[ View Website ]
Approach
Milestone delivered digital marketing, boosting online presence and discoverability. The campaign was run on a short timeline and some limitations in booking platforms hindered performance tracking. The show competed directly with a Sydney Dance Company show on the same weekend.
Event Marketing
Milestone created listings on 8 top platforms including EventFinda, KissFM, Visit Melbourne, and Only Melbourne plus a press release delivered high discoverability, with an impressive 1.9 million people each month.
54M
Total Eyeballs
390
Tickets Sold
7 Months
Campaign Length
Digital
Meta and GSN campaigns delivered standout results, far exceeding benchmarks for arts and culture campaigns, with 10K clicks, 28K+ engagements on Meta, plus CTRs of 10.39% on Google and 5.89% on Meta.
