Encore Event Technologies
Encore Event Technologies
Milestone Creative partnered with Encore Event Technologies, delivering standout results in brand strategy, website strategy, paid digital campaigns to drive Singapore sales, and PR for major client events. Our work has elevated Encore’s brand presence, boosted regional sales, and generated strong media and audience engagement across key APAC markets.
Services:
Brand Strategy, Digital Strategy, Digital Marketing, Content, Publicity
2024-2025
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Approach
Our objective was to guide and support Encore Event Technologies’ APAC team, based in Sydney with strategic branding advice, technical website strategy and insights during their brand transition. We drove leads for their Singapore office through a hyper-targeted paid digital campaign targeting corporate event planners and PCOs and showcased Encore’s full-service creative production capabilities through targeted PR, thought leadership, blog content and media placements.
Strategy
Milestone was engaged by Encore Event Technologies to provide strategic guidance across two key projects. We developed a Brand Positioning Strategy to define and articulate their integrated creative production services for the business events market, delivered through a collaborative workshop and written strategy. We were also engaged to conduct a website domain and SEO strategic review, providing clear, best-practice recommendations for domain transition and site integration.
Digital
To help drive new business to Encore’s Singapore office, Milestone Creative implemented a highly targeted paid digital marketing campaign across Google Search Network (GSN) and Meta from 1 November to 6 February. The campaign generated 1,347,205 impressions, 8,285 clicks, and 124 qualified conversions. Based on Encore’s average deal size and assuming the conversion of just 13 of these leads, the campaign is estimated to have delivered approximately $84,000 in revenue, representing a 6.6x return on ad spend (ROAS). The results highlight the impact of paid digital when strategically targeted and tailored to Encore’s service offerings and key Singapore market segments.
10K-15k
Investment
1.347m
Paid Digital Impressions
6.6x
ROAS
Social & Content
Milestone developed a strategic content plan to position Encore as a leader in fully integrated creative production. We identified key blog topics aligned with business objectives and crafted several blog articles showcasing Encore’s expertise. These were published across Encore’s website and social channels, then condensed into pieces for leading business events trade publications – driving awareness and reinforcing Encore’s thought leadership position.
Publicity
Milestone managed targeted publicity for several major global incentives delivered by Encore’s APAC team. This included developing media strategies, coordinating stakeholder interviews, producing media briefing materials, releases and the strategy behind content clip production. We conducted outreach to Business Events, HR, major mastheads and business media, securing strong coverage that showcased Encore’s expertise in delivering large-scale, high-impact incentive events.
CREATIVE PRODUCTION.THOUGHT LEADERSHIP.PUBLICITY.CONTENT CREATION
STRATEGY.DIGITAL STRATEGY. BRAND STRATEGY. BRAND POSITIONING. LEAD GENERATION
“I’ve genuinely enjoyed working with the entire Milestone team over the past year. Your industry knowledge and expertise, especially your insights and guidance, have been incredibly valuable and appreciated. It’s been a pleasure collaborating with you and the team, and I’m grateful for the trust and care you’ve brought to our digital campaigns and media projects. I’d absolutely welcome the opportunity to work together again.”
– Adele Symonds, Marketing Director – APAC, Encore Event Technologies
