BASSINTHEGRASS
Northern Territory Major Events Company (NTMEC) is the driving force behind the Northern Territory's biggest and longest-running music festival, BASSINTHEGRASS. Milestone managed social media marketing, content, creative and community engagement for the 2024 BASSINTHEGRASS, achieving a reach of 199K, an average engagement rate of 94% and a follower growth of 5K in just three months.
Services:
Social Media Management, Content and Copywriting
2024
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Approach
We provided end-to-end management, creating engaging content, writing compelling copy and managing community engagement throughout and on the event day.
Social & Content
The brief was to diversify BASSINTHEGRASS’ content, take their channels from overly-branded content to a more organic approach and engage a predominantly Gen Z audience. We increased trending video content and visuals in their social media channels to appeal to a younger demographic.
199K
Reach
94%
Engagement Rate (Avg)
4,044
New Followers
The NT’s Biggest & Longest Running Music Festival. Local & International Artists.
Location on Mindil Beach. Award-Winning Music Festival.
