Performance Space

Liveworks Festival of Experimental Art

Milestone Creative worked with Performance Space from 2015 on their flagship events including Day for Night and Liveworks Festival of Experimental Art, till 2018.

 

Having worked hard in 2016 to strategically position and establish the event brand, expand their networks and spread the word into new markets, 2017 (third year of the festival) was the perfect year to leverage the opportunities and secure sales.

 

In 2018, the Performance Space team integrated Day for Night into the Liveworks program, presenting an opportunity to extend to new markets, whilst maintaining the strong and established Day for Night brand.

 

PROJECTS: 2015, 2016, 2017, 2018, 2019

Results at a glance.

2019 DIGITAL AD IMPRESSIONS
0 M
2019 DIGITAL AD LINK CLICKS
0 K
2019 DIGITAL AD ENGAGEMENTS
0 K
DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS
0 K
MARKETING

Milestone mentored the Performance Space marketing team across all annual events from 2015-2019 in delivering their campaign.

EVENT MARKETING

Milestone created an event marketing strategy, including key ticket moments and campaign phases to best optimise the marketing campaign.

STRATEGY

Milestone gave strategic advice, direction and support to the marketing team, with an aim to establish and elevate Liveworks’ value within the current cultural/arts ecology.

DIGITAL ADVERTISING

Milestone Creative managed and placed digital ads for Liveworks, across social media, search and programmatic display. The digital ads strategy was phased to match the ticketing timeline to ensure messaging was consistent and to ultimately push sales.

Key Results.

  • Presented our largest-ever program of works from Asia-Pacific artists
  • Shared experimental art with over 50,000 audience members
  • Exceeded our ticket sales target by 30%
  • Connected artists with international and interstate presenters who will be sharing their work with audiences around the globe
  • Attracted widespread media coverage and critical acclaim from mainstream media to arts publications

  • Milestone Creative provided marketing support and strategy for our Liveworks Festival of Experimental Arts. They had innovative solutions and strategies to assist in changing buyer behaviour and promoting the festival to broader audiences and upping ticket sales significantly. Their publicist secured significant mainstream press for the event.

    Vanessa Lloyd, General Manager | Performance Space

Let’s work together.