Tourism & Creative Economy Indonesia

Tourism Indonesia Keynote 2020

The Australian Marketing Institute (AMI) were thrilled at the opportunity to work with the Ministry of Tourism and Creative Economy Indonesia to deliver a 2 week online training course, upskilling 120 Indonesian event professionals on how to transform their live events to virtual events. The course brought together 17 keynote speakers, 4 platform demonstrations, personal mentors to guide the attendees with their marketing event strategies. The Ministry of Tourism awarded students with the top 6 ideas funding to deliver their virtual events.

 

Our Director, Alana Hay was the opening keynote speaker on Thursday 14 May, educating the 120 event managers on Virtual Event Marketing “cutting through the noise”. The one hour presentation included a 45 minute session, recorded at Redback Studios, plus 15 minute live Q&A with all participants online.

 

Congratulations to the students who will be able to produce virtual events with their newly learned skills. Thank you to Billie Cox at the Australian Marketing Institute (AMI) for this wonderful opportunity. You did a spectacular job with the entire program, which featured many of the Australian event industry’s giants!

Results at a glance.

TOTAL DIGITAL IMPRESSIONS
1000
TOTAL CLICKS THROUGH DIGITAL ADS
0
ORGANIC FACEBOOK REACH
0
DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS
0
sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

PROMOTION

Milestone worked with local groups to distribute discreet ticketing offers and grassroots marketing initiatives.

DIGITAL ADVERTISING

A fully intergrated digital marketing compaign was deployed across Facebook and Google Search, as well as remarketing and content marketing campaigns.

MEDIA PLANNING

Milestone planned and booked relevant media across eDMs, print and local venue activation.

What the Session Covered.

  • 5 new phases to virtual event marketing right now – starting with the dreaming phase, to brand building, through to the purchase
  • Making an emotional connection (even through online marketing)
  • Finding your [online] tribe
  • Being digital-ready – socials, six tips for a great event website, long-tail voice and image search, customising eDMs, funnels, machine learning
  • Optimising creative for online marketing
  • Digital marketing
  • Tips on content marketing | Future-gazing

  • Once again Milestone have out done themselves. You were brought into this project with limited time and the challenging task to design and built a student portal to support a new online teaching platform for NAS dealing with unchartered territory through Covid-19. A huge thank you and congratulations for a job well done. I know how hard Chris and you worked on this to deliver an outcome within 10 days for NAS…We have ambitious aims to continue to grow our online learning offerings and look forward to working with you again.

    Terese Casu, Head of Advancement | National Art School

Let’s work together.