Bathurst Winter Festival

Tourism & Destination Marketing

Two digital campaigns were created for the 2019 Bathurst Winter Festival: an Instagram campaign to build followers and a Destination campaign, aimed at driving awareness and visitation from ‘low hanging fruit’ from Sydney and surrounds. Total budget was limited, however the results were exceptional.

2019 | Tourism & Destination Marketing

Results at a glance.

10000 K
10000 K

Milestone developed the campaign strategy, approach and competitions for the Winter Festival with exceptional results.


Developed a fully integrated digital marketing destination campaign across Facebook, Instagram, Twitter, Google Display Network, Search Engine Marketing.


Enticing and engaging taglines and copy were developed to encourage visitors to consider traveling to Bathurst for the winter event.


Developed a suite of branded and non-branded imagery focusing on people within the target demographics and creative elements to promote a cold but cosy winter atmosphere.

Our Work.

Milestone created both campaigns for the festival:

  • Campaign strategy, approach and competitions
  • Taglines
  • Creative including engaging branded imagery, videos and display network artwork
  • Content and copywriting
  • Digital marketing across Facebook, Instagram, Twitter, Google Display Network, Search Engine Marketing


The destination campaign was run across Facebook and Instagram, targeting families with young children. A programmatic, Search and remarketing campaign was deployed to further support and boost the awareness and consideration phases. The short 2 week campaign resulted in 186,000 impressions, reach of 56,800, 1,366 post engagements and 2,637 clicks to the Winter Festival website to learn more about attending.


To drive visitation to the Instagram page, a competition campaign was built to win one of two all-inclusive prizes including accommodation, meals and activities, valued at $1000 each. The campaign drove 111,000 reach, 225,000 impressions, 1480 likes, high engagement with 766 comments and 961 new followers.


Overall, a successful campaign and a very happy client.

Let’s work together.