Celebrity Speakers

Digital Marketing Strategy | SEM | PPC

The Milestone digital team manages search engine marketing and digital PPC campaigns for speaker agency Celebrity Speakers NZ. Through understanding Celebrity Speakers’ goals, their target audiences, performing keyword research and daily campaign optimisation we increased online speaker inquiries and conversions by over 40%.

Achievements

Maintained a cost-per-click rate lower than the industry average.
Launched 6x Google Search campaigns with unique keyword categories and ad creative.
Launched Mentor Me campaign over Facebook & Instagram.

Results at a glance.

0 %

FIRST TIME WEBISTE VISITORS INCREASE

1000

NEW FIRST TIME WEBSITE VISITORS

0 %

CONVERSION INCREASE

DIGITAL ADVERTISING

Developed a digital marketing and search engine marketing strategy. Executed campaigns over Google Ads & Facebook Ads Manger to build an engaged, purchasing & loyal audience.

BRAND + DESIGN

Email-marketing campaign branding and digital design.

Opportunities.

In March 2020, Milestone identified an opportunity to captilise on increased traffic numbers online during the Covid-19 outbreak by creating and launching Facebook & Instagram campaigns to promote Celebrity Speakers’ new Mentor Me program.

With a quick campaign creation turnaround of under a week we set up a Facebook ads account, Facebook pixel, custom website conversions, new audiences targeting a range of industries and demographics and created video and carousel ads promoting Celebrity Speakers top mentors.

The team at Milestone are really easy to work with and we have been delighted with the results from our digital marketing campaigns! We really appreciate the weekly updates, how quickly everything gets actioned and how Milestone makes everything super easy to understand. The team know their stuff and really understand what we want to achieve and how to achieve it effectively and within our budget.
Louise Ryburn, Managing Director, Celebrity Speakers NZ
Working with the team at Milestone is a dream, the service is exceptional, you always feel like you are cared for and communication is exceptional and fast! The quality of work is fantastic and care is taken to really understand what you are trying to achieve. I will continue to work with Milestone and would have no hesitation in recommending them to others.
Louise Ryburn, Managing Director, Celebrity Speakers NZ