MONO

Return Fire Productions presents a brand new comedy from the smash hit “Senior Moments” team. Starring John Wood, Jean Kittson and Max Gillies.

A comedy tour de force from three of Australia’s best loved performers. Max Gillies (The Gillies Report), Jean Kittson (The Big Gig) and John Wood (Blue Heelers) star in “Mono”. In the tradition of Joyce Grenfell, Alan Bennett and Bob Newhart comes “Mono”; with nine brilliant comic characters brought to life by three legendary performers, each delivering their hysterical monologues in 90 minutes of wit, fun and laughter.

Wyong, Central Coast 20 March 2021
Penrith NSW 23 March 2021
Dubbo 25 March 2021
Belrose 27 March 2021
Bathurst 30 March 2021
Orange 31 March 2021

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MARKETING

Developed a marketing campaign aimed at our core audience of 65+ females, with the primary objective of converting ticket sales.

DIGITAL ADVERTISING

Developed a considered and hyper-targeted paid digital campaign which saw a 4.66 million increase in reach YOY.

SOCIAL MEDIA

Managed the social media and community engagement, resulting in a strong and active audience.

MEDIA PLANNING

Built, bought and placed a national media buy including traditional print media, promotional placements, inserts, newspaper, magazines, paid social marketing and direct digital placements.

Challenges & Responses.

BUSHFIRE SEASON

In September 2019 Australia’s bushfire season started early and escalated into catastrophic and unprecedented levels of devastation in regional areas across the country. During this period we focused on hyper-local and local audiences rather than the travel market and expanded as travel restrictions and anxiety eased.

COVID-19

On 25 January 2020 the first case of Covid-19 in Australia was announced. On 1 March the first Australian death was reported. On 15 March, Federal Government announced a ban on gatherings which results in Melbourne shows being cancelled the following day and Perth shows were also cancelled on 18 March. We developed a communication strategy for social media with simple and clear dated and timed updates across all channels. Some activity was paused when the final shows were cancelled due to Government restrictions.

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