The Sydney Royal Easter Show

2011: Rebrand and marketing event

– Managed identification of every sign requirement across the site – over 1000 locations – including location, fit, substrate, finish and database capture, managed team of contractors to measure and report on installation, derig, cleaning and storage system

– Managed advertising sales for the printed Easter Show Guide – a 44pp national insert, content writing for a series of 10 sets of sales collateral

– Identified potential corporates to purchase tickets in large volumes as part of pre-sales activity

2011, 2012, 2013: Business Development

• Managed signage rebrand project for pavilions
• Design of 1000+ new signs
• Production managed print production
• Operational installation of sitewide signage and branding program
• Develop strategy, media buy and roll out consumer and group pre-sales marketing i
• Direct mail, poster, redevelopment, content and deploy subscriber html emails, promotions, competitions, advertising, promotional items and digital content, research and implement CBD promotional campaign “The Doll Stroll”.
• Design overhaul and content edit for prospectus to attract new quality commercial exhibitors
• Edit and overhaul of operational guidelines for site
• New sales materials for ten commercial pavilions, Sydney Royal and Sydney Showground
• Re-write and redesign advertising prospectus
• Sold advertising in two Official Guides to corporate advertisers
• Wrote Tourism NSW Award for Major Event or Festival 2012 – Winner, Australia’s Favourite Event