Lifestyle at the Park Sales Strategy
Lifestyle at the Park Sales Strategy, Materials + Acquisition
Project Name/Date/Location/Tagline
OVERVIEW (Post Excerpt in WP) (80 Words Max) - 50-80 word Introductory blurb about the project, our role and one big outcome that made an impact such as 8.2M eyeballs on the campaign more words to get to thirty.
Projects
2016 – Strategy
Results at a glance.
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MARKETING
30 Word Max Comment on Marketing Service of Project
EVENT MARKETING
30 Word Max Comment on Event Marketing of Project
STRATEGY
30 Word Max Comment on Strategy of Project
SOCIAL MEDIA
30 Word Max Comment on Social Media of Project
BRAND + DESIGN
30 Word Max Comment on Brand & Design of Project
WEBSITE DESIGN
30 Word Max Comment on Website Design of Project
MEDIA PLANNING
30 Word Max Comment on Media Planning of Project
DIGITAL ADVERTISING
30 Word Max Comment on Digital Advertising of Project
CONTENT + COPYWRITING
30 Word Max Comment on Content & Copywriting of Project
VIRTUAL & HYBRID EVENT MARKETING
30 Word Max Comment on Virtual & Hybrid Event Marketing of Project
ARTIST MARKETING
30 Word Max Comment on Artist Marketing of Project
TOURISM MARKETING
30 Word Max Comment on Tourism Marketing of Project
TICKETING
30 Word Max Comment on Ticketing of Project
TRADE SHOWS
30 Word Max Comment on Trade Shows of Project
ACTIVATIONS
30 Word Max Comment on Activations of Project
Overview of services provided.
LIFESTYLE AT SYDNEY OLYMPIC PARK 2016
Strategy, Product Development, Marketing, Membership and Sponsor Acquisition
- Strategic sales review and strategy, remodelling programs and corporate packages to attract
new financial members (focus on corporate vs individual) - Review of processes and results and reinvigorated the sales approach and key messages.
- A new visual identity was applied across presentations and a suite of new sales tools and materials were created to attract new members. Collateral, microsite and DVD show reel to enable sales
- Managed membership renewals (business development)
- Strategic Review
- Business & Product Opportunities
- Marketing & Communications
SYDNEY OLYMPIC PARK AUTHORITY BUSINESS EVENTS MODEL & PRODUCT DEVELOPMENT 2016
- Developed and managed the centralised Business Events model for Sydney Olympic Park venues
- Leveraged the opportunity and gaps in the market to develop team building programs (park wide)
- Identify unique products, engaged external suppliers and developed unique products
- Concept creation of ‘Think. Create. Do’
- Design layout and copywriting for 17 product cards, website content and upload, tactical marketing pieces.
- Create and implement multiple sales campaigns, coordinating all 9 onsite venues, including Government, corporate sales blitz, team building showcase etc.
