Taikoz is a musical ensemble formed in 1997 by Ian Cleworth and Riley Lee. They have developed an original repertoire of taiko drumming performances, touring globally and receiving critical acclaim. Taikoz combines taiko with other instruments and has composed over thirty original works.
Milestone Creative was engaged by Percussion Australia to develop and launch social, digital and event marketing campaigns to promote their two new shows ‘TAIKOZ with guest artists SHOGO YOSHII’ and Lion-Dogs’ playing at the NIDA Playhouse on 21 April – 22 April and 31 June – 1 July 2023.
All four shows generated a return on ad spend (ROAS) of 6.1 – returning 6.1 x the marketing investment. All four shows sold out.
Milestone Creative’s marketing campaigns for Shogo Yoshii and Lion Dogs achieved great results.
Despite the limited preparation time, all four shows sold out, necessitating the release of additional tickets due to high demand for both shows.
The digital campaign reached a total of 212,417 impressions, resulting in over 3,000 link clicks.
On average, all four shows generated an impressive return on ad spend (ROAS) of 6.1.