Music in The Sky Minis

Event Marketing 2022

Milestone Creative Australia was appointed by Buzz Events & Co. as the ‘Global Marketing Partner’ for the new series of intimate Music in The Sky musical experiences – Music in The Sky Minis.

 

The new series aims to celebrate modern neoclassical music, transporting audiences into a different space and time, through music, mood and atmosphere in unique and unexplored sites around Sydney. The first two shows were delivered in January and February of 2022 at Waverton’s The Coal Loader Centre for Sustainability within one of the historic sandstone tunnels.

 

Milestone looks forward to continue marketing four more Music in The Sky Mini shows across Sydney in months to come.

 

Projects:

  • Music in The Sky Mini | Ciele Cello – 13 & 14 January 2022
  • Music in The Sky Mini | A Night with Anna Murakawa with special guest Vladimir Gorbach – 17 & 18 February 2022

Results at a glance.

TOTAL DIGITAL IMPRESSIONS
1000
TOTAL CLICKS THROUGH DIGITAL ADS
0
ORGANIC FACEBOOK REACH
0
DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS
0
sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

PROMOTION

Milestone worked with local groups to distribute discreet ticketing offers and grassroots marketing initiatives.

DIGITAL ADVERTISING

A fully intergrated digital marketing compaign was deployed across Facebook and Google Search, as well as remarketing and content marketing campaigns.

MEDIA PLANNING

Milestone planned and booked relevant media across eDMs, print and local venue activation.

  • Thank you for the marketing report - it is comprehensive and I have enjoyed working my way through it. I also have received feedback from other colleagues who have been reading it also.

    Leah Trafford, Race Director, SailGP

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