Australia Land & Groundwater Association

Event Marketing 2021

Milestone was appointed as the lead marketing agency to help promote Australasian Land & Groundwater Association’s (ALGA) flagship annual conference EcoForum. In 2021, ALGA introduced EcoVision, a visionary tone for their annual conference that looked towards the future of the industry amid a rapidly changing world. With a stellar line up of inspiring speakers, innovative topics, and ground-breaking panel formats, the 3-day conference delivered exceptional value to all delegates in attendance.

Milestone Creative brought to life this new visionary concept through asset development, communications, copywriting, and application across social and web channels. Services provided included:

  • Event Marketing Strategy
  • Communications Strategy
  • eDM design and content creation
  • Collateral and asset design (static, video and GIF)
  • Application of branded assets across web, social and digital

Results at a glance.

1000
TOTAL DIGITAL IMPRESSIONS
0
TOTAL CLICKS THROUGH DIGITAL ADS
0
ORGANIC FACEBOOK REACH
0
DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS
sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

PROMOTION

Milestone worked with local groups to distribute discreet ticketing offers and grassroots marketing initiatives.

DIGITAL ADVERTISING

A fully intergrated digital marketing compaign was deployed across Facebook and Google Search, as well as remarketing and content marketing campaigns.

MEDIA PLANNING

Milestone planned and booked relevant media across eDMs, print and local venue activation.

Let’s work together.