Music in The Sky
A Kaleidoscopic Music Experience
29 & 30 May 2021
Milestone Creative was engaged by Buzz Events and Co. to create, engage and deliver Event Marketing services including strategy, social media management and content, PR, Influencer marketing, alliance marketing negotiations, event listings, media buy, eDMs, paid digital marketing and design.
Being a first-year event, the marketing reach and results achieved were excellent, including selling out the opening night show and reaching a total of 1.7 million eyeballs. The survey results were also quite pleasing with 80.9% of surveyed attendees scoring the event between 7-10 out of a maximum 10 rating.