KPMG Australia Sail Grand Prix | Sydney 2023

Event Marketing 2022/2023

Milestone Creative has been appointed as SailGP’s Australian National Marketing Partner to deliver a range of Event Marketing services for the KPMG Australia Sail Grand Prix coming to Sydney 18/19 February 2023. After delivering marketing campaigns for the 2019, 2020 and 2021 events, we look forward to again being engaged.

SailGP is a global sailing League, with nine countries competing for the Championship and a US $1M cash prize.

The event will showcase the best Sydney Harbour has to offer, with in-shore heart-stopping racing and an extensive range of ticketed on- and off-water ticketed spectator experiences, with Sydney’s icons as a spectacular backdrop.

Visit the SailGP website here for more information.

Results at a glance.

NEGOTIATED VIK MEDIA BUY SPENDS

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OWNED DIGITAL LINK CLICKS

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GSN ROAS

DIRECT DIGITAL BUY REACH

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TOTAL CAMPAIGN REACH

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MARKETING

Milestone researched and executed marketing strategies such as alliance marketing to yacht clubs and marinas throughout NSW, FB group posting and populating listings for the Australian event.

EVENT MARKETING

Milestone was the Australia Sail Grand Prix ‘Event Marketing Partner’, researching, developing and executing the event marketing for 2022.

sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

MEDIA pLANNING

Milestone researched, negotiated, placed and briefed all media buy for the campaign across multiple channels including Direct Digital Buy, Out Of Home, Distribution, Print and Radio.

DIGITAL ADVERTISING

Milestone developed the owned digital strategy, built content and deployed advertising through the Australia SailGP Team account, resulting in 12.5M Impressions across the entire campaign.

cONTENT + copywriting

Milestone wrote copy and developed content including owned digital advertising, event marketing social media posts, input into eDM copy and wrote media buy briefs/articles.

social media

Milestone wrote copy and created artwork for any direct event-related content including ticket phases, ‘home town hero’s’ campaign and ‘sold/selling’ moments.

brand + design

Milestone’s Brand & Design team developed a look and feel for each ticketing phase based on previous research. This was used throughout social media, digital advertising and all media buy placements. Milestone also designed a 16-page Event Guide which had 170K copies distributed throughout NSW.

Thank you for the marketing report - it is comprehensive and I have enjoyed working my way through it. I also have received feedback from other colleagues who have been reading it also.
Leah Trafford, Race Director, SailGP