PRESENTATIONS & TALKS



To engage Alana Hay for speaking or presentations, please contact Saxton Speakers: www.saxton.com.au



Virtual Event Marketing: Breaking Through the Noise

How will you get cut-through amongst thousands of competitors all vying for the same share of voice in an already small and crowded marketplace? With virtual events being used as the way to deliver events in 2020, and with the rise of paid digital media, on top of last-minute decision-making and ticket buying, you need to re-think the way your approach to event marketing now, and into the future. This keynote session with Alana Hay from Milestone Creative includes strategies to get cut-through in a crowded marketplace, the latest trends in video, remarketing, long-tail search, AI, long-form content, ticketing, Pricing and marketing integration and crystal-ball insights into marketing for the future.

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20 Marketing Trends for 2020 and Beyond

Alana Hay from Milestone will be sharing the latest trends in event marketing and their crystal-ball insights into marketing for the future. This presentation will cover the top trends in video, digital marketing, apps, podcasting, AI and bots. They will also share a real-life example of an integrated event marketing campaign. If it’s your job to create engagement with your audience, position or promote a destination, sell tickets or delegate boost to put bums on seats for an event, this is an essential session to attend.

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Marketing Under Pressure: Australia’s 11th Hour Buying Culture

With Australia’s last-minute decision-making and ticket buying culture, the way you approach event marketing can influence, make or break visitation and the economic return from your event. Milestone will share their approach to planning and managing event marketing and ticketing including a real-life example of an integrated event marketing campaign. They’ll also share the latest trends in festival marketing and their crystal-ball insights into marketing beyond 2020.

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Campaign Planning 101 + Event App Development

Alana Hay from Milestone Creative represents one of Australia’s leading creative agencies specialising in destinations, events, hospitality, arts and tourism. One of their clients, SailGP is a brand new annual, global sailing event, held in some of the world’s most iconic city waterfronts, such as Sydney, San Francisco and New York, where national teams compete in supercharged F50 catamarans. Using SailGP as a case study example, Alana will provide you with an overview of the type of analysis required for event app development, as well as proving you with an insight into the challenges and useful tips on sourcing an app developer. The presentation will also guide you through what it takes to plan an international marketing campaign and grow and expand your audience reach.

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Event & Festival Marketing Now & Next

Alana Hay, founder of Milestone Creative Australia, shares how to attract events and drive opportunities and leverage them.
Participants will learn about audience needs and how marketers can respond to these; event trends – what’s happening right now; top 20 trends that are currently making their mark and some that are still emerging in the marketing space; and a little bit of crystal ball gazing and ideas for the future.

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Creating & Building Events in South West Sydney

Alana Hay, from Milestone Creative Australia, shared how to attract and engage with events to drive opportunities and revenue and some of the trends in events and marketing.

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Killer Event Marketing Strategies

Alana Hay was invited by MEA to conduct a keynote presentation in the Plenary Auditorium at Evolve 2019. At this practical session we looked into our crystal ball and shared the top marketing trends that would shape event marketing in 2019.

The session covered 10 big ideas to help event owners create a killer event marketing strategy, covering brand development, building audiences and channels from scratch, and shared Milestone’s unique event marketing approach that converts sales and puts bums on seats. Delegates walked away with tools including our integrated marketing and digital cheat sheet and our ticket type and pricing matrix. 

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2025: Future Proof Your Marketing

How will you get cut-through amongst hundreds of competitors all vying for the same share of voice in an already small and crowded marketplace? With events being used more and more as a sought-after marketing channel, and with the rise of paid digital media, on top of last-minute decision-making and ticket buying, you need to re-think the way your approach to event marketing now, and into the future.

Alana Hay from Milestone shares the latest trends in video, remarketing, long-tail search and long-form content, their event ticketing approach and a real-life example of an integrated event marketing campaign. She’ll also share their crystal-ball insights into marketing for the future.

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Workshop: Building Sustainable Marketing Strategies for Events

Key players from across the events industry have come together to form a powerful line up of Workshops for the Australian Event Symposium, demonstrating a clear sense of how strongly industry leadership value continuing education and innovation.
In a striking new development, the Symposium this year is entirely in workshop format, meaning that delegates will have direct, collaborative contact with events experts and be co-creators in an education experience that is directly applicable to each delegate’s events work.

The Symposium Workshops are designed to address skills-development in areas identified as being in-demand for the evolving event landscape.

Alana Hay, founder of Milestone Creative Australia, is leading a workshop workshop on building sustainable marketing strategies for events.

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Ticketing Your Event

Alana Hay, founder of Milestone Creative Australia, presented on the top trends for festivals and events and trends and opportunities for ticketing, pricing & marketing integration. This was followed by a panel interview and Q&A with Cathy Treasure, Festival Director of Parks Elvis Festival, hosted by MC Phil Wishart from Office of Sport.

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