SMC Website & Logo Refresh

Sydney Masonic Centre 

SMC

Rebrand & Website Refresh 2022

Milestone Creative was engaged by Sydney Masonic Centre to design a new logo and website for the Sydney Masonic Centre.

 

The venue will now identify simply as SMC, the acronym for Sydney Masonic Centre.

 

To create the new identity, Milestone drew from the building’s architectural elements, incorporating the colours and shape of the building’s iconic brutalist form, coupled with a wordmark featuring concurrent linear lines inspired by the timber and concrete formwork in the venue’s spectacular interior. The new strong, yet neutral colour palette includes navy, charcoal, wheat and platinum, reflective of the substrates and fibres found within the building.

 

The new website has simple UX with easy to navigate to event types, spaces and catering options. The landing pages for the spaces include 360 views of each space. The site has been optimised for mobile and is SEO-optimised.

 

View the new site here.

 

Milestone will be building out a marketing campaign to push the site to market and drive enquiries to the venue’s sales team.

Results at a glance.

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NEGOTIATED VIK MEDIA BUY SPENDS
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OWNED DIGITAL LINK CLICKS
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GSN ROAS
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DIRECT DIGITAL BUY REACH
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TOTAL CAMPAIGN REACH
MARKETING

Milestone researched and executed marketing strategies such as alliance marketing to yacht clubs and marinas throughout NSW, FB group posting and populating listings for the Australian event.

EVENT MARKETING

Milestone was the Australia Sail Grand Prix ‘Event Marketing Partner’, researching, developing and executing the event marketing for 2022.

sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

MEDIA pLANNING

Milestone researched, negotiated, placed and briefed all media buy for the campaign across multiple channels including Direct Digital Buy, Out Of Home, Distribution, Print and Radio.

DIGITAL ADVERTISING

Milestone developed the owned digital strategy, built content and deployed advertising through the Australia SailGP Team account, resulting in 12.5M Impressions across the entire campaign.

cONTENT + copywriting

Milestone wrote copy and developed content including owned digital advertising, event marketing social media posts, input into eDM copy and wrote media buy briefs/articles.

social media

Milestone wrote copy and created artwork for any direct event-related content including ticket phases, ‘home town hero’s’ campaign and ‘sold/selling’ moments.

brand + design

Milestone’s Brand & Design team developed a look and feel for each ticketing phase based on previous research. This was used throughout social media, digital advertising and all media buy placements. Milestone also designed a 16-page Event Guide which had 170K copies distributed throughout NSW.

Let’s work together.