A seriously funny comedy revue with sketches, songs and fun from performers old enough to know better!
Senior Moments – a comedy show for old people – returned for its second national theatre season in 2020 and Milestone was once again engaged for the national campaign.
Campaign objectives were to gain maximum exposure for the shows, continue to build awareness and reach new audiences in new locations, and of course sell tickets to a predominantly 65yo+ audience.
Milestone activated a national campaign including traditional media coupled with a hyper-targeted paid digital campaign supported by an active social media presence.
Our approach returned strong sales, with high engagement and a strong and active audience on socials.
2019 | National Theatre Marketing, Digital and Social
2020 | National Theatre Marketing, Digital and Social