Rosé Coast Gold Coast

Saturday 1 May 2021

Beautiful one day, Rosé the next

Milestone Creative was engaged by Rosé Coast Gold Coast producers to create, engage and build a social media presence for this new brand and new event.

Being a first year event, the marketing reach and results achieved was excellent, including building followers on social media platforms and eDM subscriber databases.

Our team additionally delivered additional services including digital marketing, alliance sales, influencer marketing, eDMs and all event signage/wayfind.

Results at a glance.

DIGITAL AD ENGAGEMENTS

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SOCIAL POSTS & STORIES CREATED

ROI ON DIGITAL AD SPEND

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DIGITAL AD PURCHASE CONVERSION VALUE

$ 0 K

TOTAL CAMPAIGN REACH

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MARKETING

Researched and managed collaborations with influencers, resulting in over 526.5K followers. Built and managed all eDMs and automations as well as Alliance work with various Facebook groups.

EVENT MARKETING

Strategically implemented all Marketing moments, phases, promotions and ticketing tiers.

DIGITAL ADVERTISING

Created Digital Ads on Facebook and Instagram with hyper-local, QLD and Interstate campaigns to build eDM databases and conversions. We achieved a 14.24 Return on Ad Spend for this event.

SOCIAL MEDIA

Created a 3 month Social Media Strategy including copy for 159 posts and stories. Generated 2K followers to the social platforms as well as managed all activity and engagement on accounts.

BRAND + DESIGN

Created Social Media content, eDM template, Digital Ad Content as well as all the event signage and wayfind.

Milestone Creative ran our digital campaign including social media and marketing for the inaugural Rose Coast Gold Coast that took place on Sat 1 May 2021 at Kurrawa Beach, Broadbeach GC.This is the A Team - they went well above their scope of work and well and truly exceeded KPIs. They are a professional, fun and creative bunch with a great understanding of markets and how to reach them.I wouldn’t hesitate to recommend Milestone to any business looking for that extra care and attention to detail.
Kristen Francis | Rosé Coast Gold Coast