RAS Membership 10 year Strategy
RAS Membership 10 year Strategy
Project Name/Date/Location/Tagline
OVERVIEW (Post Excerpt in WP) (80 Words Max) - 50-80 word Introductory blurb about the project, our role and one big outcome that made an impact such as 8.2M eyeballs on the campaign more words to get to thirty.
Projects
Results at a glance.
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MARKETING
30 Word Max Comment on Marketing Service of Project
EVENT MARKETING
30 Word Max Comment on Event Marketing of Project
STRATEGY
30 Word Max Comment on Strategy of Project
SOCIAL MEDIA
30 Word Max Comment on Social Media of Project
BRAND + DESIGN
30 Word Max Comment on Brand & Design of Project
WEBSITE DESIGN
30 Word Max Comment on Website Design of Project
MEDIA PLANNING
30 Word Max Comment on Media Planning of Project
DIGITAL ADVERTISING
30 Word Max Comment on Digital Advertising of Project
CONTENT + COPYWRITING
30 Word Max Comment on Content & Copywriting of Project
VIRTUAL & HYBRID EVENT MARKETING
30 Word Max Comment on Virtual & Hybrid Event Marketing of Project
ARTIST MARKETING
30 Word Max Comment on Artist Marketing of Project
TOURISM MARKETING
30 Word Max Comment on Tourism Marketing of Project
TICKETING
30 Word Max Comment on Ticketing of Project
TRADE SHOWS
30 Word Max Comment on Trade Shows of Project
ACTIVATIONS
30 Word Max Comment on Activations of Project
Post Content.
Royal Agricultural Society of NSW Membership – 10 Year Strategy
Development of 10 year membership strategy aimed at turning 5 year negative growth into a positive fund modelling and spectator procurement strategies.
A strong economic case was presented by means of an event portfolio for the region, for investment by state government.
A series of initiatives to secure visitation, increase spend and dispersal and develop local competencies and talents was presented
The strategy focused on three themes:
- Elevating a few selected local events, reformulating content and in doing so widening the demand pool.
- Securing and importing a ‘branded event; nuanced for western Sydney and involving its multicultural population into an interstate compelling proposition.
- Developing a significant scale art event; one which will dominate the Australia landscape and draw PR and visitation of international and national audiences.
The strategy was assessed and supported by Stakeholder group; discussed with minister for Tourism; and adjudicated as having sufficient potential for multiple funding streams warranting substantial state investment.