Pair’d Festival
We Are Gather | 1 May – 17 November 2024
Pair’d Margaret River Region is a wine, food and music festival set against the stunning backdrop of the Margaret River Region.
Showcasing one-of-a-kind culinary, music and cultural experiences, Pair’d featured Michelin-starred chefs, and award-winning wineries through an eclectic mix of events from unique tastings to exclusive culinary pairings.
This year’s event was held from 14-17 November at Margaret River across multiple venues.
Pair’d engaged Milestone to develop the marketing strategy and campaign delivery. The key campaign objectives were to create brand awareness, support Margaret River locals; wineries, restaurants, hotels and local businesses and sell tickets to the 25+ events as part of the festival.
Milestone was entrusted with the strategy and implementation of all marketing activity, including
- Event Marketing Strategy
- Media Planning & Buying
- Digital Marketing
- Social Media Content, Creative
- eDM Campaigns
- Creative & Design
- Ticketing Agency selection and Strategy
The Results.
The inaugural year for Pair’d Festival at the Margaret River Region delivered strong results with 78% tickets sold, with the WA being the top buyer. Milestone identified keytop performing audiences , and post codes, and targeted these through a multi-channel approach, across owned channels, out-of-home, paid digital, radio, TVC, print, and distribution.
The Pair’d 2024 marketing campaign yielded excellent results, with an impressive 54M total eyeballs, 3.2M impressions from owned paid digital with an impressive 34K+ clicks an average 3.08x ROAS (return on ad spend) and , 2.8 M impressions across from organic social media and 3.08x average ROAS (return on ad spend).
RESULTS AT A GLANCE.
TOTAL CAMPAIGN EYEBALLS
0
M
OWNED PAID DIGITAL
0
M
AVERAGE ROAS
X
CLICKS
0
K
