Music in The Sky

A Kaleidoscopic Music Experience
29 & 30 May 2021

Milestone Creative was engaged by Buzz Events and Co. to create, engage and deliver Event Marketing services including strategy, social media management and content, PR, Influencer marketing, alliance marketing negotiations, event listings, media buy, eDMs, paid digital marketing and design.

Being a first-year event, the marketing reach and results achieved were excellent, including selling out the opening night show and reaching a total of 1.7 million eyeballs. The survey results were also quite pleasing with 80.9% of surveyed attendees scoring the event between 7-10 out of a maximum 10 rating.

Results at a glance.

SPOTIFY AD COMPLETION RATE

0 %

FACEBOOK GROUP REACH

0 K

INFLUENCER MARKETING REACH

0 K

RATED THE EVENT 7-10/10

0 %

TOTAL CAMPAIGN REACH

0 M

MARKETING

Built and managed all eDMs and automations’ as well as media planning, buying and management. Alliance work with various Facebook groups.

EVENT MARKETING

Strategically implemented all marketing moments, phases, promotions and ticketing tiers.

DIGITAL ADVERTISING

Created Digital Ads on Facebook, Instagram, Youtube and Spotify to build eDM databases, social media audiences and conversions. We achieved a 4.60 Return on Ad Spend for this event.

SOCIAL MEDIA

Created a Social Media Strategy including copy, stories, competitions and community engagement. Researched and managed collaborations with influencers and Facebook Groups, resulting in a combined reach of 896.8K.

BRAND + DESIGN

Created social media content, video content, eDM template, digital ad content, the show program, promotional postcards and posters, event holding slides and media/staff passes.

PUBLIC RELATIONS

Wrote and pitched 2x Press Releases to media organisations for editorial inclusions as well as competitions.

Milestone Creative turned our idea into a successful music event, growing our customers from zero to the sale of 1600 tickets in a four-month campaign! We couldn’t be happier with the friendly and professional team, for listening to us and incorporating our ideas where appropriate, into their marketing strategies. It was a wonderful collaboration that considered our personal values. We were supported from start to finish, as Milestone worked and guided us on every aspect of promotion and marketing - digital marketing, asset creation, brand consistency, press releases, advice on event organisation and more.
Keith & Helen Hong, Music in the Sky