2013 Vivid Ideas Event Marketing
2014 Vivid Ideas Strategy & Event Marketing
2015 Vivid Ideas Strategy & Event Marketing
2019 Alliance Marketing, Design Services, Event Show
Vivid Ideas 2013 Event Marketing
Strategy and marketing of 190+ business events during Vivid Sydney 2013
Managing the specialist social media and PR team, eDM content and build, blogs, marketing, promotions, leveraging networks, building partnerships, event management and PR for “get involved” in 2014 event.
Vivid Ideas 2014 Strategy & Event Marketing
Strategy and marketing of 160+ business events during Vivid Sydney 2014. Marketing strategy, media strategy and media buy, social media content plan and messaging, digital advertising, media and PR, eDM content and build, blogs, promotions, photography, leveraging networks and building partnerships.
Vivid Ideas 2015 Strategy & Event Marketing
Strategy and marketing for 150+ business events during Vivid Sydney 2015. Marketing strategy, media strategy and media buy, ticketing review, social media content plan and messaging, digital advertising, media and PR, eDM content and build, photography, promotions, leveraging networks, building partnerships.
Vivid Ideas 2017
This year was a particularly fun year working on Vivid Sydney. Having been honoured to have worked on the strategy, success and growth of Vivid Ideas for five years, we were lucky to take on Vivid Music for the first time in 2017.
Development of Vivid Ideas strategy – focusing on interstate B2B market development for Ideas and consumer marketing, development of Kings Cross precinct collateral and event marketing.
Marketing strategy and revenue modelling for Game-Changers Talks Series and providing integration for DNSW events into Vivid Ideas programs and marketing. (Sydney Film Festival, Semi Permanent etc)
Identification of themes for Vivid Ideas
Event and venue ticketing for 200+ creative industries events and gigs
Event owner engagement – the go-to for all event owner marketing needs and support
Collateral and marketing materials – write, edit and source imagery for 2.6M distribution tourism insert, video content, development, design, content and print of Vivid Ideas and Music guides, Kings Cross collateral
Digital and social media – Content schedules, agency briefings for Vivid Ideas and Vivid Music
eDMs – Weekly electronic newsletters by theme for Ideas and Music – design writing, editing, imagery and subscriptions.
Event owner networking events, social media training
Website – filters, writing, editing and working with all event owners to manage 600+ event website pages for Ideas and 500+ pages for Music, boosted events
Photography, video and editing for Ideas and Music events
Design – Creative applications of branding
Preparation of 2018 EOI
The Destination NSW and Vivid Sydney team is inspiring and our contribution is a small part of a very large team effort.
Alliance Marketing 2019
Develop Marketing Strategy, target markets, creative approach
Ticketing and Pricing strategy
Media buying strategy
Establish and manage relationships with 130+ event owners to leverage marketing opportunities
Manage and present at event owner’s networking event
Marketing across 200+ events
Manage social media agencies, organic content, posting, digital spend – SEM, SEO
Ideation, content and creative for printed guides
Tourism – packaging, promotions, marlketing
Website content and editing
Distribution strategy: direct mail, street distribution
Results: Significant results achieved – far exceeding all KPIs for ticket sales, revenue, visitation and brand recognition of the Vivid Ideas pillar
Development of creative for digital applications | Concept and Ideation of guidebooks for Vivid Ideas and Vivid Music | Content, graphic design, print production of both guides (7 years) | Video production | Event Visuals including pre-roll, intro, outro, speaker content, show content, Auslan interpretation | Production and creative trafficing |
VIVID IDEAS (B2B) FIVE YEAR GROWTH STRATEGY
Revenue modelling 2012-2016
Implementation – Milestone delivered on marketing recommendations for Vivid Sydney for 6 years 2013-2018