Drops + Hoods

2 – 5 December 2021 – Australia’s Ultimate Cycling Event

Presented by Lateral Events, the organisers of L’Étape Australia by Tour de France, Drops + Hoods is a new and unique cycling event set against a breathtaking backdrop of the Snowy Mountains. December 2-5, riders will be challenged on a multitude of routes and terrains including gravel, road, and a gruelling ‘Ultra 271km ride’ ready to push riders of all abilities to their limits.

The inaugural edition of Drops + Hoods will be accompanied by a full festival atmosphere with live music, food, outdoor activities and special offers that will come to life across the Snowy Mountains region.

Results at a glance.

TOTAL DIGITAL IMPRESSIONS

1000

TOTAL CLICKS THROUGH DIGITAL ADS

ORGANIC FACEBOOK REACH

DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS

sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

PROMOTION

Milestone worked with local groups to distribute discreet ticketing offers and grassroots marketing initiatives.

DIGITAL ADVERTISING

A fully intergrated digital marketing compaign was deployed across Facebook and Google Search, as well as remarketing and content marketing campaigns.

MEDIA PLANNING

Milestone planned and booked relevant media across eDMs, print and local venue activation.

Project Timeline.

| Design sitemap with page hierarchy that clearly displays the student journey, employing the ‘Nested pages’ plugin for page management and organisation.

| Design and submit 10 wireframe templates for client approval.

| Incorporating new website features including breadcrumbs and site navigation right-hand columns to assist with student navigation and ease-of-use.

| Embedded Vimeo lecture videos within subject week landing pages and in-built drop-down elements to easily organise page content.

| Build of over 700 unique portal web-pages.

| Training and portal handover to client for subject content load.

| On-going client portal support.

Once again Milestone have out done themselves. You were brought into this project with limited time and the challenging task to design and built a student portal to support a new online teaching platform for NAS dealing with unchartered territory through Covid-19. A huge thank you and congratulations for a job well done. I know how hard Chris and you worked on this to deliver an outcome within 10 days for NAS…We have ambitious aims to continue to grow our online learning offerings and look forward to working with you again.
Terese Casu, Head of Advancement | National Art School