DanD – Distribution and Display

New Branding and Website

We are excited to launch the new branding and website for DanD.


Milestone rebranded DanD, elevating their corporate identity while retaining elements of the brand for its long-standing clients. We scoped and rebuilt the website – starting with the UX, developing wireframes, applying the new branding and graphic design and technical build.

If you need help with your website, get in touch with the team.

Results at a glance.

1000
TOTAL DIGITAL IMPRESSIONS
0
TOTAL CLICKS THROUGH DIGITAL ADS
0
ORGANIC FACEBOOK REACH
0
DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS
sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

PROMOTION

Milestone worked with local groups to distribute discreet ticketing offers and grassroots marketing initiatives.

DIGITAL ADVERTISING

A fully intergrated digital marketing compaign was deployed across Facebook and Google Search, as well as remarketing and content marketing campaigns.

MEDIA PLANNING

Milestone planned and booked relevant media across eDMs, print and local venue activation.

Project Timeline.

| Design sitemap with page hierarchy that clearly displays the student journey, employing the ‘Nested pages’ plugin for page management and organisation.

| Design and submit 10 wireframe templates for client approval.

| Incorporating new website features including breadcrumbs and site navigation right-hand columns to assist with student navigation and ease-of-use.

| Embedded Vimeo lecture videos within subject week landing pages and in-built drop-down elements to easily organise page content.

| Build of over 700 unique portal web-pages.

| Training and portal handover to client for subject content load.

| On-going client portal support.

Let’s work together.