Australia Sail Grand Prix | Sydney 2021
Event Marketing 2021
Milestone Creative was engaged by SailGP to develop and execute the event marketing campaign for Season 2 of the Australia Sail Grand Prix. This was Milestone’s third campaign and through this, we were able to draw on learnings from the previous two campaigns in 2019 & 2020 to activate the 2021 campaign.
COVID-19 had a significant impact on the 2021 campaign, with the majority of the country in lockdown (complete isolation at home) for the majority of the campaign period, meaning that Milestone had to be extremely agile through campaign changes to meet Government requirements.
Projects: 2019, 2020, 2021