Sydney Royal Easter Show: Event Marketing, Tourism & Ticketing

2011, 2012, 2013

Business Development

  • Managed signage rebrand project for pavilions
  • Design of 1000+ new signs
  • Production managed print production
  • Operational installation of sitewide signage and branding program
  • Develop strategy, media buy and roll out consumer and group pre-sales marketing i
  • Direct mail, poster, redevelopment, content and deploy subscriber html emails, promotions, competitions, advertising, promotional items and digital content, research and implement CBD promotional campaign “The Doll Stroll”.
  • Design overhaul and content edit for prospectus to attract new quality commercial exhibitors
  • Edit and overhaul of operational guidelines for site
  • New sales materials for ten commercial pavilions, Sydney Royal and Sydney Showground
  • Re-write and redesign advertising prospectus
  • Sold advertising in two Official Guides to corporate advertisers
  • Wrote Tourism NSW Award for Major Event or Festival 2012 – Winner, Australia’s Favourite Event

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