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Sydney Gay and Lesbian Mardi Gras Lead Campaign Creative 2017

Milestone was engaged to develop the lead creative and brand system for the “Creating Equality” campaign for the high profile 2017 Sydney Gay and Lesbian Mardi Gras. Milestone presented ideas and visual development, art direction and collaborated with My People My Tribe project to incorporate portraits of LGBTQI community members into the creative.

Outputs included typography, the tangerine background and graphic design for all campaign elements across all platforms including the large 3D letters that lead the 2017 Parade and took pride of place at Fair Day; plus all event creative including event guides, street banners, digital advertisements, social media creative, print advertisements, and physical items such as staff, medical and volunteer and T-Shirts and accreditation passes.

  • Lead Creative Development
  • Graphic Design
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