Royal Agricultural Society of NSW Membership – 10 Year Strategy
Development of 10 year membership strategy aimed at turning 5 year negative growth into a positive fund modelling and spectator procurement strategies.
A strong economic case was presented by means of an event portfolio for the region, for investment by state government.
A series of initiatives to secure visitation, increase spend and dispersal and develop local competencies and talents was presented
The strategy focused on three themes:
- Elevating a few selected local events, reformulating content and in doing so widening the demand pool.
- Securing and importing a ‘branded event; nuanced for western Sydney and involving its multicultural population into an interstate compelling proposition.
- Developing a significant scale art event; one which will dominate the Australia landscape and draw PR and visitation of international and national audiences.
The strategy was assessed and supported by Stakeholder group; discussed with minister for Tourism; and adjudicated as having sufficient potential for multiple funding streams warranting substantial state investment.