Melbourne & Olympics Parks Trust: Business Events Team Review and Remodelling

  • Strategic review of Venues, Corporate Events and Hospitality Division
  • Strategic review of sales team
  • Needs analysis – resources and products
  • Engage staff and identify and assess issues (series of workshops and interviews)
  • Develop new products, packages and approach to increase revenue on non-event days
  • Team restructure, develop PDs, work-plans, KPIs and actively engage new staff
  • Develop Sales and marketing strategy to leverage existing opportunities and attract new business, including capturing and use of data
  • Identify key markets and segmentation and assign to key staff
  • Review and streamline sales processes
  • Introduce ongoing sales training (specialist) for the team

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