The Australian event industry’s first, most loved and respected awards evening was broadcast live from ICC Sydney Studios on Friday 29 May 2020. The broadcast marked a special occasion, being the first official event for the Australian event industry since the Federal Government’s announcement about restrictions on gatherings. The reimagined format set a benchmark for live online events, with the full event production being broadcast live from ICC Sydney Studios, including a virtual red carpet, glamorous stage set and in-studio MC with guests. ICC Sydney will be mustering finalists in virtual rooms, so that all viewers could see responses and winners’ speeches live and interstitial messages from event professionals from around the country were presented as part of the fast-paced, 2 hour program. Milestone led the marketing and media for this important event, imagineered ideas for interstitial programming, created fun and engaging content ideas and promoted key sponsors in new and creative ways.
What To Eat
Tony Panetta, ICC Sydney Executive Chef, presented his favourite at-home menu you could cook with the family to celebrate the live Awards at home. Click here to watch his video and click here to download the full menu, recipes and cooking instructions.
What To Drink
William Wilson, ICC Sydney Beverage & Cellar Manager, shared a few mouth-watering New South Wales beverage selections to celebrate the Awards at home. Click here to watch his video and click here to download the beverage list and a recipe for the MEA Mule!
Results at a Glance
Reviewed and reshaped the awards program, leading an awards review subcommittee to develop new awards, consolidate and remove some categories
Integrated marketing, content, digital marketing, social media campaign
| The live broadcast replaced live award ceremonies for each state and the national awards event.
| Virtual event marketing strategy, content plan and actions.
| Social media content for social media posts across Facebook, Instagram, LinkedIn and Twitter including sponsor posts.
| eDM content to members, non-members and subscribers.
Ideation and Content filming
| Imagineered “What to wear” using hasthtag #MEABestDressed, an engagement strategy to have encourage audiences post their red carpet selfies on MEA’s socials. Host Shelly Horton selected the winners on live broadcast. The images were used on the virtual red carpet.
| Imagineered “What to eat”, a menu presented by sponsor ICC Sydney, to connect with audiences. The menu was filmed, used in a press release, eDM, socials with the menu and recipes posted to the MEA website.
| Imagineered “What to Drinnk”, a beverage list of NSW wines, supporting DNSW, featuring sponsor ICC Sydney’s Beverage Manager in a content clip, creating shareable content on socials, eDM and press release.
| Imagineered production moments for the live program, to feature recordings of Branch Chairs, regional members and Future Leaders in groups, sending messages of positivity throughout the broadcast.
| Imagineered storyboard for “what to wear” content clip with MEA and ICC Sydney CEOs in dressing mirrors, revealing their faces and encouraging active participation in the competition.
| Script editing for content clip filming.
| Onsite for content clip filming.
| Wrote and delivered media releases to industry, business and tech industries.
| Media preparation for channel 10 interview.
Only hours now for the curtain on the Awards night to open and I just wanted to say thank you for all the time you have devoted to the oversight and management of this event – particularly the promos and social media. You have an amazing mind and I just wanted to thank you personally for what you have contributed. We couldn’t have done it without you. Good luck with your awards nominations and have a great night. ”
CHIEF EXECUTIVE OFFICER | MEETINGS AND EVENTS AUSTRALIA | 29 mAY 2020
Congratulations to all of the winners and thank you to Award category sponsors and supporters including ICC Sydney, Tourism Australia, DNSW, MCEC, StageKings, Suzy Cue, Rodd Richards Presents, Funktionality, SongDivision, Ben Price and Oneill Photographics.
Full List of Award Winners State and Territory Winners 2019 MEA Awards Program:
National Winners 2019 MEA Awards Program: