Overview

Since August 2019, the Milestone digital team have managed Paid Search campaigns for speaker agency Celebrity Speakers NZ. Through understanding Celebrity Speakers’ goals, their target audiences, performing keyword research and daily campaign optimisation – we achieved the following objectives:

| Achieved over 37% of Celebrity Speakers’ total speaker inquiries.
| Attracted over 4,500 new first-time visitors.
| Maintained a cost-per-click rate lower than the industry average.

In March 2020, Milestone identified an opportunity to captilise on increased traffic numbers online during the Covid-19 outbreak by creating and launching Facebook & Instagram campaigns to promote Celebrity Speakers’ new Mentor Me program. With a quick campaign creation turnaround of under a week we set up a Facebook ads account, Facebook pixel, custom website conversions, new audiences targeting a range of industries and demographics and created video and carousel ads promoting Celebrity Speakers top mentors.

Results at a Glance

| Launched 6x Google Search campaigns with unique keyword categories and ad creative.
| Achieved over 37% of Celebrity Speakers’ total speaker inquiries.
| Attracted over 4500 new first-time visitors.
| Maintained a cost-per-click rate lower than the industry average.
| Launched Mentor Me campaign over Facebook & Instagram.
| Achieved a 95% increase in new first-time visitors from Facebook & Instagram channels.

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