In this session, we’ll uncover the hidden value lying inside the event data that PCOs collect. You’ll learn strategies on how to use data to:

• Increase the number of conference attendees
• Increase conference revenue (and fees for the PCO)
• Incorporate email marketing, social media, surveys, text messages and registration forms
• Create win-win-win scenarios for clients, sponsors & PCOs (and delegates).
• Build and leverage the attendee database asset.
• Use pre- and post-conference communications to enhance value for all stakeholders.