DEEP DIVE 2 - Tapping Into Event Data


Alana Hay
Managing Director – Milestone Creative Australia
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In this session, we’ll uncover the hidden value lying inside the event data that PCOs collect. You’ll learn strategies on how to use data to:

  • Increase the number of conference attendees
  • Increase conference revenue (and fees for the PCO)
  • Incorporate email marketing, social media, surveys, text messages and registration forms
  • Create win-win-win scenarios for clients, sponsors & PCOs (and delegates).
  • Build and leverage the attendee database asset.
  • Use pre- and post-conference communications to enhance value for all stakeholders.