Get set up and ready to go on Spotify.

  1. Log into Spotify with your spotify account. If you don’t have one, then create one by selecting sign up and imputing an email, a password and a few personal details.
  2. Navigate to and select “START NOW” in the top right corner.
  3. Put in the email you wish to associate with the Spotify ads studio account and hit save.
  4. You’ll then be directed to create your first campaign, or add team members to the ad studio account. You can also select “Finish account setup” in the top right corner of the Spotify Advertising dashboard, where you can fill in details such as business name, type, industry and region. 

To help you effectively collaborate across multiple team members, you can add and remove users to an Ad Studio account with the different levels of permissions below:

  • Admin: Account admins are able to create, view, edit, and export campaigns. Admins are also able to edit account settings and payment details. The admin role is automatically assigned to the account creator and is the only access level that is able to add or remove other users as contributors or viewers to an Ad Studio account. There can only be one admin for each account.
  • Contributor: Account contributors are able to create, view, edit, and export campaigns. Contributors are unable to edit account settings and payment details.
  • Viewer: Viewers have read-only privileges on accounts and campaigns. Viewers can view and export campaigns but cannot create or edit campaigns or account settings.


As the account admin, you can add other users to the ad account as contributors or viewers by selecting manage ad accounts from the left-hand navigation bar.

  1. Select your business in the top right corner of the dashboard.
  2. Select Manage ad account from the dropdown.
  3. Navigate to Settings.
  4. Scroll down to Payment.
  5. Select Add card to add or change your card details.

Create a Pixel

  1. Navigate to
  2. Once you have configured your brand, you will be directed to create your pixel.
  3. Start by selecting all installation methods you will be using by clicking the Methods drop-down menu. JavaScript is the default, but we offer integrations with trusted partners.  Learn more about each here.
  4. Next, input your website domain in the Website URL field.
    • Optional: Toggle on Alias Events if you wish to match conversions back to your internal systems.  This allows advanced users to optionally pass us an internal user ID along with each event, which we can pass back to you when reporting on conversions. You can then match back the conversions we attribute with your internal systems.
  5. You must select who will handle the pixel installation. That can either be you or another member of your organization.  
  6. Finalize the process by clicking Create Pixel


Main Pixel Script

The Main Pixel Script collects Page Views and visits, and is required to start tracking activity on your website. You will need to install the Main Pixel Script snippet on at least 3 pages of your website, however, we recommend that you place it on every page. The more website data the pixel receives, the more attribution data the pixel can provide.


Add Events

Next, you will be prompted to Add Events.  From here, you can choose just to Add 1 Required Event (Page View), or create additional events.  Your Page View pixel will collect page views for web and mobile installs for mobile. Depending on which type of installation method you choose in the previous step, that is what will show by default.  To add another event:

  1. Choose descriptive & accurate event names so your colleagues know what’s what!  The event names you create will show up in the dashboard and in reporting exactly as you have entered them here.

    1. Note: Don’t worry if you missed a few things here — you’ll have the opportunity to edit and add to this list later.
  2. Type your event into the Event Name field to search the most commonly used events. If you do not find an event you need, you can also create a Custom event.  


Generate Additional Event Pixels

This part is easy!  You can add new pixel events at any time and our tools will generate the code for you based on your inputs — no need to edit the code. 

  1. Navigate to Manage Your Pixels and click onto the alpha-numeric Pixel ID.
  2. From here, you will see the pixel(s) you have already setup and you will see the option to Add New Event.  
    • Note: To edit any events you have already setup, click the pencil icon.
  3. After editing or adding, the pixel code will automatically be generated for you to use based on your installation method.  Directly copy and paste this code and Save Event.


Install and verify the Pixel(s)

Each individual pixel needs to be installed on your website or app. The Spotify Pixel can be installed directly on your site, or through third-party integrations.

  1. Navigate to Manage Your Pixels and click onto the alpha-numeric Pixel ID.
  2. Identify the pixel event you’d like to install and click the green Install button.
  3. Copy the script generated. This is what will be installed onto the website.


Click here for more info on installing tracking codes.

Click here for more info on configuring tracking codes with Google Tag Manager.

Let’s work together.