To help you effectively collaborate across multiple team members, you can add and remove users to an Ad Studio account with the different levels of permissions below:
As the account admin, you can add other users to the ad account as contributors or viewers by selecting manage ad accounts from the left-hand navigation bar.
Create a Pixel
Main Pixel Script
The Main Pixel Script collects Page Views and visits, and is required to start tracking activity on your website. You will need to install the Main Pixel Script snippet on at least 3 pages of your website, however, we recommend that you place it on every page. The more website data the pixel receives, the more attribution data the pixel can provide.
Next, you will be prompted to Add Events. From here, you can choose just to Add 1 Required Event (Page View), or create additional events. Your Page View pixel will collect page views for web and mobile installs for mobile. Depending on which type of installation method you choose in the previous step, that is what will show by default. To add another event:
Choose descriptive & accurate event names so your colleagues know what’s what! The event names you create will show up in the dashboard and in reporting exactly as you have entered them here.
Type your event into the Event Name field to search the most commonly used events. If you do not find an event you need, you can also create a Custom event.
Generate Additional Event Pixels
This part is easy! You can add new pixel events at any time and our tools will generate the code for you based on your inputs — no need to edit the code.
Install and verify the Pixel(s)
Each individual pixel needs to be installed on your website or app. The Spotify Pixel can be installed directly on your site, or through third-party integrations.
Click here for more info on installing tracking codes.
Click here for more info on configuring tracking codes with Google Tag Manager.