In order to start advertising with Snapchat, you’ll first need a Snapchat account! This allows you to log into Ads Manager. You can set up an account online or right from your phone.

Please Note: These instructions are for advertisers launching ads in Ads Manager. For general Snapchat information, check out the Snapchat Support site.

Set up a Snapchat Account Online

To set up your account online:

Go to ads.snapchat.com.

1. Next to New to Snapchat? click Sign up.
2. Enter your name and a username.
   • Please Note: You cannot change your username after you’ve created it. Additionally, only your name and the invited email address will be displayed to you or other members of your Business. Your username will not appear.
3. Make a secure password that will be easy to remember.
4. Enter in a valid email address.
5. Enter your birthday. 
6. You can then verify your account to secure it by downloading Snapchat on your phone.
7. Now you can use your username and password to access Ads Manager. Then you can begin advertising on Snapchat!

1. Log in to Ads Manager using your preferred Snapchat username and password.
2. Input your business name, business email, and business name, and click Next.
3. Select the country you’d like to do business and choose the currency.
4. Click Next to create a business account.

Invite a Member to Your Business

New members must be added to the business before they can be assigned to an individual ad account. Any admin can add a member to their business. Invited members will be notified by email with a unique link to log in. They can then log in using their own Snapchat username and password. If they don’t have a Snapchat account, then they’ll need to create one. (Their Snapchat username won’t be displayed to others — only their name and email address.)

To invite a member to your business:

1. Log in to Ads Manager.
2. Click the menu in the top corner and select ‘Members.’ 
3. Click ‘Invite New Member.’
4. Input the member details.
   • Name: The name of the member you’re inviting.
   • Email: The email address of the member you’re inviting. Please invite marketing@milestonecreative.com.au
   • Role: You can set a member’s role as either ‘Organization Admin’ or ‘Member.’ Learn more about roles and permissions. Please assign us as an organization admin.
5. Click ‘Invite New Member.’

Once a new member is added to a business, they can be added to an individual ad account. An admin can remove a member from a business or ad account at any time. An admin can designate different roles and permissions to members at the ad account level.

To add a member to an ad account: 

1. Log in to Ads Manager.
2. Click the menu in the top corner and select ‘Ad Accounts.’ 
3. Select an ad account and go to ‘Members and Billing.’
4. Choose a new ad account role from the dropdown. 
5. Click ‘Save Changes.’

Email to be used for invitation is marketing@milestonecreative.com.au. Milestone will need to be added as account admins.

To add a credit card:

1. Log in to Ads Manager. Then click the menu in the top corner and select Billing & Payments.
2. Click + New Payment Method and select Credit Card.
3. Please Note: Prepaid cards or cards that are already being used in another organization are not permitted.
4. Fill out your credit card information.
5. Select which accounts you’d like to link this payment method to.
6. Click Add.

Please Note: A billing address must be input before a payment method can be added.

To remove a credit card from your account:

1. Log in to Ads Manager. Then click the menu in the top corner and select Billing & Payments.
2. Click the credit card you’d like to remove.
3. Type in the payment method name.
4. Click Remove Payment Method.

Please Note: Any ad accounts using that credit card will stop delivering ads. To resume delivery, you’ll need to link a valid payment method to that ad account. Without a new payment method, accrued expenses may be charged to the current payment method.

To add a PayPal account:

1. Log in to Ads Manager. Then click the menu in the top corner and select Billing & Payments.
2. Click + New Payment Method and select PayPal.
3. Click Pay with PayPal.
4. Read the policies and click Agree & Continue.
5. Assign ad accounts to this payment method.
6. Click Create New.

Please Note: A billing address must be input before a payment method can be added. Keep in mind that we’ll charge the account linked to your PayPal account for advertising rather than using your PayPal balance.

To remove a PayPal account:

1. Log in to Ads Manager. Then click the menu in the top corner and select Billing & Payments.
2. Click the PayPal account you’d like to remove.
3. Type in the payment method name.
4. Click Remove Payment Method.

Please Note: Any ad accounts using that PayPal account will stop delivering ads. To resume delivery, you’ll need to link a valid payment method to that d account. Without a new payment method, accrued expenses may be charged to the current payment method.‍

Generate Snap Pixel

1. Go to your Snapchat Ads Manager and log into your existing account or create a new one.
2. Click on the menu in the left top corner → Manage → Snap pixel.
3. Click Create my Snap Pixel:
4. Click Set up Pixel in the right upper corner.
5. Copy Your Pixel ID.

Click here for more info on installing tracking codes.

Click here for more info on configuring tracking codes with Google Tag Manager.