QUORA

Get set up and ready to go on Quora.

If you already have a Quora profile, visit quora.com/business and click “Get Started” in the upper-right corner. You can also follow these steps to create an Ads Manager account from quora.com:

  1. Login to Quora.

  2. Locate and click your profile icon at the top right of the home page.

  3. Click “Create Ad” from the dropdown menu.

  4. Enter the business information you would like to use to advertise.

 

If you do not have a Quora profile, follow these steps to create your Quora profile:

  1. Visit https://www.quora.com/.

  2. Choose between “Continue with Facebook,” “Continue with Google,” or “Continue With Email” to create your profile.

  3. Complete the following prompts until you reach the Quora home page.

To add users to your account:

  1. Visit your Ads Manager’s Account Settings.
  2. Scroll to the bottom of the page and click “Add users” under Account Users.
  3. Search for your teammate’s Quora profile by entering their name, or directly inputting their Quora profile URL. You must have a Quora user profile to be added. We recommend adding users via URL to avoid adding users with the same name.
  4. Click “Confirm.”

 

To remove users from your account:

  1. Visit your Ads Manager’s Account Settings and scroll to the bottom of the page.
  2. Under Account Users, identify the desired admin and click “Remove.”
  3. Click “Confirm.”

To add a new payment card to your account, please:

  1. Click on your profile icon in the upper right corner and select Payment Settings. You can also add cards by clicking “Manage payment methods” on your Billing History tab.
  2. Under “Payment methods” click “Add a new card.”
  3. Input your card information and click “Add card.” Note that all cards added to Quora Ads will receive a temporary $10 USD pre-authorization charge.

 

To change your payment card, repeat the above steps to add a card. You will then have the option to choose a new default card. 

Installing the Base Pixel

  1. Navigate to the Pixels & Events tab in your Quora Ads Manager.  
  2. Click “Setup Pixel” and then click “Next”. Install Manually is the default selection. 
  3. Click on the Base Pixel Code to copy it to your clipboard. Paste the Base Pixel code between the <head></head> tags on every page of your website.
  4. Once you have the Base Pixel installed, click “Next” to install the Event Pixel code(s).

 

Installing Event Pixels

  1. Follow steps 1-4 above. Conversions cannot be tracked without the Base Pixel.
  2. Under Event, choose a label for your event that matches your campaign objective.
  3. If you expect conversions to occur on page load events, click on the Event Pixel code under For Page Load Events. This will save the code on your clipboard. Paste this code immediately after the Base Pixel Code on the page with your conversion event (e.g. a ‘thank you’ page.) Do not alter the code. Otherwise, your Event Pixel will not function.
  4. To track in-line actions, such as a button click, click on the Event Pixel code under For Inline Action Events. This will save the code on your clipboard. Paste this code inside an event handler like an onclick JavaScript method. Do not alter the code. Otherwise, your Event Pixel will not function.
  5. Optional: To pass back conversion values, click on conversion value code under “For events with conversion value”.  This will save the code on your clipboard.  Paste this code inside an event handler like an onclick JavaScript method.  Make sure to replace the actual value with the real conversion value.
  6. Optional: Repeat steps 2-5 to set up tracking for additional events.
  7. Once successfully installed, you can access a variety of features such as Conversion Optimized Bidding, multi-event conversion tracking, performance and conversion data, and Audience Targeting.

 

Click here for more info on installing tracking codes.

Click here for more info on configuring tracking codes with Google Tag Manager.

Let’s work together.